Our vision
Revenue Management is for all and every hotel
RevGen was founded on a shared vision and belief that Revenue Management should be available to all types of hotels—large, small, branded, and unbranded. Too often, this expertise remains preserved to chains with large budgets, while independent hotels and boutique properties will quickly see the difference when they’re given daily control.
Our approach
We believe in a scalable model: flexible collaboration with measurable results. From 1 hour per month to full outsourcing, RevGen grows with your hotel’s needs. You don’t pay for expensive consultancy with a schematic and strategic approach, but for practical and tangible action points that will actually be implemented. This should contribute directly to your revenue and margin.
Our background
RevGen was founded by hospitality professionals with years of experience at both independent hotels and international brands like Accor, IHG, Marriott, Hilton, Radisson, and Hyatt. Our blend of strategic expertise and operational realities allows us to understand precisely what works—and (perhaps more importantly) what doesn’t.
Experienced team
The RevGen team is small and well-organized. This ensures short lines of communication and we always strive for personal collaboration.
The team
Rogier Ensel (Co-Founder)
Rogier is a passionate revenue professional with a keen eye for data, strategy, and segmentation. With over 15 years of experience across both unbranded and international hotel brands (Accor, IHG, Radisson, Hyatt, Hilton, and Marriott), he has a proven track record of integrating data and processes to deliver real results.
In various roles within Revenue Management, he worked at Asset Managers and Hotel Operators (from Cluster Revenue Manager to Group Director of Revenue) in several major markets such as Amsterdam, London, Paris, Berlin, Munich, Frankfurt, Copenhagen, Brussels, Manchester and Liverpool.
His strengths:
Strategic pricing, visibility, and segmentation approach
Process optimization and structure within commercial teams
Forcasting and data analysis translated into concrete actions
Alignment between Revenue, Sales, Marketing and Operations
Bart Reints Bok (Co-Founder)
Bart Reints Bok is an experienced hotelier and entrepreneur with a strong commercial vision. As the founder and owner of Charme Hotels and owner of the Hampshire Hotels label, he knows the hospitality sector inside and out—both strategically and operationally.
Bart studied at the Hotel Management School in The Hague and built his career through various management roles in the hotel industry. His expertise lies in combining commercial strategy with operational execution—always with a focus on returns and brand value.
His strengths:
Strategic Hotel Development and expansion
Commercial positioning and brand identity
OPerational and financial optimization
Broad network within the Dutch hospitality sector